our principles

 

independent

We are fiercely impartial, neutral of allegiance to any specific technologies, partners or media companies. Our motivation is purely focused on maximizing the opportunity for our clients.


integrated

Our proposition is truly blended, reflecting the invaluable experience of our team. A comprehensive and seamless approach considers the complete picture in terms of assessing, deploying, monetizing and delivering value.


intelligent

The OOH space is changing rapidly. Our global experience and network of relationships is unparalleled in providing our clients with the latest intelligence in innovation, technology, insights and ideas.


invested

We see OOH as a force for good, a channel that can enhance people’s lives by informing, entertaining and inspiring them. We are committed to championing OOH as the catalyst to bring communities together.

Our Leadership

 

Tom Goddard
Chairman
London HQ

  • Tom is one of the most experienced senior executives in the field of OOH Media internationally and former Chairman and Chief Executive Officer of several major OOH companies including Ocean Outdoor and CBS Outdoor’s International division, overseeing a team of more than 2,500 employees across Europe and Asia.

    Based in London, with strong Irish roots, he is a regular guest speaker and panelist at international media conferences, as well as hosting webinars and podcasts. His experience encompasses all elements of OOH activity, from media channels to major municipal, transport and retail partnership contracts. He is also a specialist in digital transformation projects and is a strong proponent of AdTech.

    He passionately believes in OOH’s growing importance in Smart City Programmes, the provision of civic amenity facilities and street furniture development.

    Tom is also active in the field of philanthropy and is amongst others a Board Trustee of The London Irish Charity and Chair of their Campaign Board.

Annie Rickard
Managing Partner
London HQ

  • Annie has over 30 years of executive experience in OOH at the highest level. During that time, she has been involved in developing and implementing strategies to grow businesses around the world, as well as acquisitions. She invested in people, insight and technology to create the world’s leading OOH agency.

    She is a pioneer in the global OOH industry having been a founding partner of Posterscope in 1983, growing the world’s first OOH specialist agency into an international media powerhouse with revenues of $3bn+ and offices in over 35 countries. Posterscope is now owned by Dentsu. In 2013, she established an experiential marketing agency which grew to become MKTG (Dentsu), now operating with 1600 people across 18 countries.

    Annie is passionate about the value of OOH to brands. She is also a founding member of the Women's Equality Party in the UK for whom she is an active advocate and campaigner. She is Chair of the Steering Committee and on the Executive.

Philippe Baudillon
Partner
Paris

  • Philippe has had a distinguished diplomatic career including positions in the French Ministry of Foreign Affairs and in several ministerial cabinets, in particular under French Prime Ministers Jacques Chirac and Édouard Balladur.

    He was the managing director of the Paris bid for the Olympic Games in 2012 (2003-2005) and CEO of France 2 Television (2005-2008). He became president of Clear Channel France in 2008 and was a member of the Board of Clear Channel International until February 2020.

    In 2018, he published the book “Reinventing Street Experience”, a study on smart cities and the impact of digital on the transformation of cities and urban way of life.

    Philippe is passionate about sports, particularly tennis, golf, running, swimming and skiing. Through his company Sima International, he actively develops urban sports for citizens.

Angie Cutter
Partner
Kuala Lumpur

  • Angie Cutter is a Regional Director for OOH Capital. Angie is also the Managing Director and Founder of TAC Media. She is a pioneering figure and a leading women entrepreneur in Malaysia with over 20-years of experience in the OOH industry.

    Angie has a vast portfolio of clients across over 20 sectors such as telecommunications, power, FMCG, technology, consumer electronics, oil and gas. She has worked with Fortune 500 companies including PETRONAS as well as leading government linked companies such as Telekom Malaysia, Maxis and Digi, being equally at ease with multinational corporations such as Nestle, Coway and Panasonic.

    As a woman-in-leadership in the OOH industry, Angie’s dynamism and innovative mindset is creating a new paradigm in leading the industry with data, technology and innovation to transform it into a vibrant, credible, measurable and impactful component of the marketing mix.

Claudia Damas
Partner
Miami

  • Over her 20-year career, Claudia has strengthened and grown OOH businesses throughout the Americas. In 2012, Claudia founded Altermark Americas in Miami, bringing Altermark’s unmatched OOH expertise to North America and global markets. She also fostered the company’s internal growth by develop Altermark OOH Group with services including the creative HUB AlterLabs, the One 2C team of audiovisual & content designers specific for OOH, and a proprietary planning system.

    Prior to joining Altermark, Claudia was LATAM Director at Kinetic WW, a leading Global OOH specialist. Claudia expanded Kinetic’s business across Latin America by developing local partnerships and creating relationship between clients in Europe, Asia and the US. Claudia also helped launch Alcance, the company’s US multicultural division.

    Claudia is dedicated to positioning the OOH industry on the global stage by celebrating the industry’s impact and importance with fellow practitioners and partners. She serves on the board of the DPAA’s WE.DOOH, which recognize and supports female leaders at various career and life stages. Claudia is also a member of Tribe Global and is a regular contributor to several OOH publications where she lends her expertise and insight to advocate for the growth and development of the industry.

Stephen Freitas
Partner
Washington DC

  • Stephen has spent more than 30 years serving in leadership roles across the OOH industry. Most recently and for the past 22-years, he led US OOH marketing efforts as the Out of Home Advertising Association of America (OAAA) Chief Marketing Officer. In that role, he served as spokesman and thought leader, helping to advance and unite the OOH advertising industry through education and promotion.

    Before joining OAAA, he spent a decade developing high profile marketing programs for Clear Channel Communications and its preceding companies Eller Media Company and Patrick Media Group. As Senior Vice President for Marketing, he was responsible for global branding in 65 markets, strategy, research, public relations, and corporate communications. Prior to joining the OOH advertising industry, he worked as a media planner at several San Francisco agencies.

    Located in North America, Stephen understands the value of OOH media and how the medium builds brands. His other passion is historic properties having served on numerous historic society and museum Boards.

Ichiro T. Jinnai
Partner
Tokyo

  • Ichiro T. Jinnai serves as the Regional Director for OOH Capital in the Pacific Rim markets and is an expert in digital technology transformation. He is a result-driven and proactive digital advertising and business transformation professional with more than 20-years’ expertise in business development and strategy planning with particular experience working with domestic and international clients and partners.

    As president of Hivestack Japan, the global ad tech leader in programmatic digital OOH he has been the catalyst for significant overseas business expansion, especially in the Japanese market with a firm sense of corporate strategy. He is the former CEO of LIVE BOARD, Japan’s first impression based DOOH media operator, which was established as a joint venture company between NTTDOCOMO and Dentsu.

    Ichiro also serves as trustee on many charity boards including the International Christian University as well as president of the International Christian University Alumni Association.

Jim Lui
Partner
Shanghai

  • As one of the most experienced and highly respected senior executives in China’s OOH industry, Jim has over 17 years of OOH experience in the Greater China region. Based in Shanghai, Jim’s extensive experience and industry insights encompass China’s very fragmented OOH market from top tier to the lower tier cities. Jim is a specialist in digital transformation, corporate restructuring and business growth and offers strategic counsel to many Chinese and international OOH media companies.

    Jim started his OOH career in 2004 at Zenith Media as their China OOH head to develop the 1st OOH media databank with scoring system to keep the agency’s winning competence.

    From 2006 to 2013, Jim was instrumental in helping GroupM to successfully consolidate all its five agencies’ OOH operations under one brand, Kinetic China, and grown their OOH business in China over 750% in annual revenue, with offices in 5 cities.

    Jim is passionate about raising the bar of the OOH industry in China, particularly on how to use data and technology to help OOH businesses provide better solutions to brands. Jim’s professional success is reflected in the many hats he wears as a media commentator and a highly sought-after international public speaker.

Carlos Viladevall Passola
Partner
Barcelona

  • Carlos has more than 20 years of international experience in media, marketing and advertising work. He started his career within the FMCG industry across various senior marketing roles. After gaining his MBA from Harvard Business School, he joined Arthur D. Little as a management consultant where he worked on Corporate Finance, Strategy and Organization projects in several European countries.

    He subsequently joined the leadership team of a digital media start-up that was later sold to Spain’s second largest telecom group where he later assumed responsibilities for the USA and LatAm. Carlos joined Dentsu in 2005 where he held various roles including Global Managing Director at Magic Touch (now MKTG), CEO of Posterscope Iberia and CEO at Carat Spain.

    Carlos is an expert in digital transformation with a deep understanding of how data and technology can help businesses and institutions navigate the current competitive environment to achieve sustainable and efficient growth.

    Carlos is also founder of HOOPworld, a self-sustainable non-profit initiative focused on abolishing child labour, using a holistic approach that breaks the vicious cycle of child labour and poverty providing a sustainable solution through professionalizing local industries as well as providing educational programs for children, youth and women.

Fred Kuhlman
Partner
Amsterdam

  • Fred’s career started in publishing and database marketing. He has worked for several years as director of the Central Marketing Organization of the Dutch newspapers. He expanded his media involvement to the OOH industry in 1999, where he became managing director of Viacom Outdoor in the Netherlands (now Exterion Media).

    Together with a business partner, Fred founded Nationaal Adviesbureaqu Buitenreclame (NABB). NABB is a consultancy firm specialized in advising that helps cities and municipalities in the Netherlands and Belgium tie together their urban media portfolios, to optimize the quality and income generated through OOH advertising.

    Fred has worked for the largest cities in the Netherlands and Belgium as an expert creating value for cities. Not only in terms of money, but also in relation to sustainability, circularity, energy efficiencies and smart city developments. The major Dutch OOH tenders issued over the last 10 years were managed by NABB.

Sheldon Silverman
Partner
Chicago

  • Sheldon has spent the last 36 years as an advocate of integrated marketing strategies that combine brand awareness with actionable consumer touchpoint platforms. He has not only founded & led successful marketing firms & agencies, but also helped launch technology companies that extended the channels with which consumers and brands communicate. He has also worked with leading brands & Fortune 500 Companies to enhance brand equity & engagement.

    Sheldon is the Founder/Chairman of Liquid Marketing and the Founder/CEO of SmartBomb Media Group. Sheldon was on the Inaugural Leadership Committee for the United Nations Media For Social Impact Summit as well as participating on an advisory council for the Obama White House on Multicultural Outreach ("It'sOnUs" campaign, Michelle Obama's "DrinkUp" campaign and the "Path to Citizenship" campaign).

    Sheldon is a Trustee of the Automotive Aftermarket Charitable Foundation and on the Board of Directors for the Digital Signage Federation (DFS). He is also the co-chair of the DSF Global DOOH Council whose mandate is to foster educating brands and agencies on the power of DOOH & Place Based Media.

Rachana Lokhande
Partner
Mumbai

  • Over the span of a 20-year career, Rachana’s defining characteristic has been her ability to effectively combine people, ideas, aspirations, execution, and delivery on a large scale. Throughout Indian and the Asian market, she is a well-known business leader who is regarded for her empathy-driven approach to problem-solving.

    Rachana has collaborated with some of the biggest names in the OOH industry, including the largest FMCG brands, and has made her mark through her value delivery. Her unique skill set includes envisioning business trajectories and being equally proficient in profitable and efficient operational deliveries.

    She remains a change agent at the forefront of OOH industry progress, driving innovation and managing regulatory issues with ease. An influencer in her own right, she stays informed about evolving consumer behavior, social trends, and economic policy developments.

    Rachana was awarded the "Women Super Achiever Award" at the 7th Edition of the World Woman Leadership Congress, recognizing her as a future leader. In addition to boosting team morale and balance sheets, she is also raising her son to respect and treat women with dignity.

Philip Thomas
Partner
London HQ

  • Philip joined JCDecaux in 2002 initially as the UK’s CFO and then becoming Co-CEO. Over this period, he oversaw several key strategic acquisitions and their subsequent operational integration, as well being part of the team winning and securing key partnership concessions.

    Prior to leaving JCDecaux he was part of the management team that created the global supply side programmatic trading platform, VIOOH, based in London, and spent three years on their board as a non-Executive Director.

    He is a qualified accountant with a degree in Business Studies and previously worked in a variety of industries including the IT with Burroughs (now Unisys), followed by a start up with a motor group working with ASDA, and a management trainee with British Steel Corporation. Before joining JCDecaux he was part of the team that set up Tchibo Coffee in the UK as Finance Director and latterly as Managing Director.

    Philip sits on the board of the suicide prevention and awareness charity CALM, and is both Trustee and Treasurer of the organisation.

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