Dentsu and OOH Capital form Long-Term Global Strategic Partnership

Dentsu International, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, today announced a commercial partnership focused on delivering mutually beneficial solutions for brands, retailers, municipal authorities, and other key stakeholders that realise value from the limitless potential of out of home media.

The partnership will strengthen the OOH service platform of dentsu International by integrating the expertise and services offered by OOH Capital across a diverse range of consultancy services in the OOH domain, ranging from asset evaluation and commercialisation to the application of data and technology to help cities get smarter.

One significant area of focus for the partnership will be working with dentsu International’s broad base of retail and commerce brands, helping to drive their ongoing business transformation, as they seek to deliver seamless, sustainable, and rewarding shopper experiences to customers.  

The OOH sector is poised to experience unparalleled growth driven by accelerated digitalization, advances in AdTech, and better measurement that allows OOH to align more seamlessly with omnichannel buying decisions.

“It is my pleasure to announce that OOH Capital’s world leading consultancy services can now be accessed from dentsu. OOH Capital are known for their leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong support for our business” said Ben Milne, Global head of Out of home, media for dentsu International.

“Having worked previously with dentsu for many years, I know that we will be able to deliver real added value for their clients and we are delighted to be entering into this new partnership agreement” said Annie Rickard, Managing Partner for OOH Capital.

This partnership is effective immediately. For additional information please contact dentsu or OOH capital.